The importance of the country image: the united states of america case
Country image is an issue that is becoming more relevant in the last few years due to competition generated among countries to attract tourists and increase their exports in the wake of globalization. Nowadays, countries are more concerned about country image being projected and, therefore, the favo...
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| Format: | Article |
| Language: | English |
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Universidad del Pacífico
2015-09-01
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| Series: | Journal of Business |
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| Online Access: | http://revistas.up.edu.pe/index.php/business/article/view/767 |