Judgments of a Product’s Quality and Perceptions of User Experience Can Be Mediated by Brief Messaging That Matches the Person’s Pre-existing Attitudes
The mediation of an attitude to a product following a brief message is investigated. Statements indicating whether a computer was running on energy from renewable or more conventional sources were presented and users’ experiences were measured. Participants’ pre-existing environmental concern and th...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-06-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fpsyg.2020.01261/full |