The Study of Personality Types Influence on the Susceptibility to Rumors Impact

• Main Authors: Sergeev Anatoliy Anatolyevich, Kovalenko Evgeniy Sergeevich
• Format: Article
• Language: Russian
• Published: Volgograd State University 2014-02-01
• Series: Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 11. Estestvennye Nauki
• Subjects: informal communication; rumors; psychological impact; susceptibility to impact; personality types
• Online Access: http://ns.jvolsu.com/index.php/en/component/attachments/download/183
• ISSN: 2306-4153; 2409-2762

Rumors are now considered to be not only the natural communicative phenomenon, but also the effective means of informative and psychological impact. The effectiveness of psychological impact through rumors is determined by the proximity of incoming information to the structure of psychological spatial values of a person. The susceptibility is understood as a trend of convergence of the psychological space of a person and incoming information. It depends on many factors, including the dominant personality type. In our survey, the type of a person means a set of sustainable human personal manifestations (Myers – Briggs typology). The cognitive, emotional and behavioral components of impact can be distinguished on the assumption of personality traits. The survey found that most recipients of extraverted type are susceptible to the effects of cognitive and behavioral components of hearing while people of introverted type are susceptible to the influence through emotional component; recipients of dominant sensory type are susceptible to the effects of cognitive and emotional components of hearing while people of intuitive type are susceptible to the effects of cognitive and behavioral components; recipients of feeling type are susceptible to the influence of the emotional component of spreadable rumors.