Bridging the Perception Gap between Management and Customers on DINESERV Attributes: The Korean All-You-Can-Eat Buffet

Our study is based on the premise that there are differences between the key service attributes that restaurant managers prioritize and crucial DINESERV attributes that are important to customers’ perception of their experience at a restaurant. This paper investigated the perception gap be...

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Bibliographic Details
Main Authors: Kyung-Ja Kim, Kanghwa Choi
Format: Article
Language:English
Published: MDPI AG 2019-09-01
Series:Sustainability
Subjects:
AHP
IPA
Online Access:https://www.mdpi.com/2071-1050/11/19/5212

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