Prioritizing services and facilities in a higher education institution

Purpose - The purpose of this paper is to identify the “selling points” for Open University Malaysia (OUM) to be used in its marketing activities and the “critical points” that OUM should focus on for further improvements in providing its services to its students. These selling and critical points a...

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Bibliographic Details
Main Authors: Latifah Abdol Latif, Ramli Bahroom, Mohamad Afzhan Khan Mohamad Khalil
Format: Article
Language:English
Published: Emerald Publishing 2016-08-01
Series:AAOU Journal
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/AAOUJ-07-2016-0020/full/pdf?title=prioritizing-services-and-facilities-in-a-higher-education-institution-importance-satisfaction-quadrant-and-gap-analyses