Unothering" Wales. Domestication as a tourist marketing strategy
Tourists in Wales are overwhelmingly British and its national tourist organisation, Wales Tourist Board, although certainly attempting to widen its share of foreign visitors, does pay special attention to those promotional materials designed to target the domestic British readership. Such award-winn...
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Instituto de Investigación Social y Turismo
2004-01-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
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| Online Access: | http://www.pasosonline.org/Publicados/2204/PS060204.pdf |
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doaj-7ff55c9d94924a5ba492be9029b9ea652020-11-25T03:24:52ZengInstituto de Investigación Social y TurismoPASOS Revista de Turismo y Patrimonio Cultural1695-71212004-01-0122233241Unothering" Wales. Domestication as a tourist marketing strategyPrieto Arranz, José IgorTourists in Wales are overwhelmingly British and its national tourist organisation, Wales Tourist Board, although certainly attempting to widen its share of foreign visitors, does pay special attention to those promotional materials designed to target the domestic British readership. Such award-winning materials will be analysed in the present work, which places special emphasis on their two main features: on the one hand, their embedded intertextual nature; on the other, the obvious taming or domestication of Welshness. As a result, Wales is turned into a "gratifyingly dissimilar", even perfected version of England, mostly catering for the potential English touristwww.pasosonline.org/Publicados/2204/PS060204.pdfDomesticationIdeologyOthernessMarketing strategyEnglandWales |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Prieto Arranz, José Igor |
| spellingShingle |
Prieto Arranz, José Igor Unothering" Wales. Domestication as a tourist marketing strategy PASOS Revista de Turismo y Patrimonio Cultural Domestication Ideology Otherness Marketing strategy England Wales |
| author_facet |
Prieto Arranz, José Igor |
| author_sort |
Prieto Arranz, José Igor |
| title |
Unothering" Wales. Domestication as a tourist marketing strategy |
| title_short |
Unothering" Wales. Domestication as a tourist marketing strategy |
| title_full |
Unothering" Wales. Domestication as a tourist marketing strategy |
| title_fullStr |
Unothering" Wales. Domestication as a tourist marketing strategy |
| title_full_unstemmed |
Unothering" Wales. Domestication as a tourist marketing strategy |
| title_sort |
unothering" wales. domestication as a tourist marketing strategy |
| publisher |
Instituto de Investigación Social y Turismo |
| series |
PASOS Revista de Turismo y Patrimonio Cultural |
| issn |
1695-7121 |
| publishDate |
2004-01-01 |
| description |
Tourists in Wales are overwhelmingly British and its national tourist organisation, Wales Tourist Board, although certainly attempting to widen its share of foreign visitors, does pay special attention to those promotional materials designed to target the domestic British readership. Such award-winning materials will be analysed in the present work, which places special emphasis on their two main features: on the one hand, their embedded intertextual nature; on the other, the obvious taming or domestication of Welshness. As a result, Wales is turned into a "gratifyingly dissimilar", even perfected version of England, mostly catering for the potential English tourist |
| topic |
Domestication Ideology Otherness Marketing strategy England Wales |
| url |
http://www.pasosonline.org/Publicados/2204/PS060204.pdf |
| work_keys_str_mv |
AT prietoarranzjoseigor unotheringwalesdomesticationasatouristmarketingstrategy |
| _version_ |
1724599354651574272 |