Ordered Probit Analysis of Consumers’ Preferences for Milk and Meat Quality Attributes in the Emerging Cities of Southern India

Ordered Probit Analysis of Consumers’ Preferences for Milk and Meat Quality Attributes in the Emerging Cities of Southern India

In order to assess consumer preferences for milk and meat quality attributes, a study was carried out in two Second-Tier cities of Tamil Nadu. Personal interviews were done to collect the data from 160 respondents chosen through a multistage sampling procedure in each of the two cities selected for...

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Bibliographic Details
Main Authors:	S. PRIYADHARSINI, G. KATHIRAVAN, M. THIRUNAVUKKARASU, W. GANPAT, D. SARAVANAKUMAR
Format:	Article
Language:	English
Published:	Sprint Investify 2017-09-01
Series:	Expert Journal of Marketing
Subjects:	consumer preferences empirical study India meat attributes milk attributes ordered probit
Online Access:	http://marketing.expertjournals.com/23446773-505/

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