Problems of segmentation of the socially-significant markets
The success of marketing activity of any company, first of all, depends on efficiency of segmentation and goods positioning in the market. Market segmentation is one of the important functions in system of marketing activity and is connected with identification of target groups of consumers with sim...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2010-09-01
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| Series: | RUDN Journal of Economics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/economics/article/view/11806 |