http://www.dieweltdertuerken.org/index.php/ZfWT/article/view/804/804

• Main Author: Kazım Özkan ERTÜRK
• Format: Article
• Language: deu
• Published: Institut für die Welt der Türken 2016-04-01
• Series: Zeitschrift für die Welt der Türken
• Subjects: Communications Paradigm; Public Relations; Communication Policies in Public Relations.
• Online Access: http://www.dieweltdertuerken.org/index.php/ZfWT/article/view/804/804
• ISSN: 1868-8934; 1868-8934

In time, the progress recorded in communication technology and the change of sociocultural and economic conditions have transformed the social perception in the field of communication. By courtesy of the expansion in access to information and inspection facilities, directing and persuading the masses with rising knowledge and awareness have become more difficult, and that has resulted in the emergence of different aspects in communication-based persuasion activities and approaches. Thanks to the ease of obtaining information from different sources on a topic, it has been difficult to manage both complex social relationships and communication process in the institutional sense. The development of public relations, which aimed at providing a bilateral information sharing between the institutions/organizations and their target audience within the framework of tolerance and goodwill, cannot be separated from the improvement in communication technologies and the transformation of the social perception pertaining to communication. In line with the changing social and institutional perception in communications, communication approach in public relations practices has shown seasonal differences. In this study, an analysis will be made regarding the transformation of the understanding of communication in public relations in the light of changes in the shape and perception of communication.