| Summary: | In the intensifying condition of economic situation and increasing competitiveness in domestic and foreign markets, the most important way to develop competitive ability of an industrial company is to reduce energy costs in the production process. Insufficient level of the efficiency of energy resources usage affects an industrial company’s performance indicators and its investment attractiveness. A promising way of solving this matter is to develop and implement a strategy of rational energy consumption, which is aimed at the realization of company’s potential to optimize the consumption of electric energy by using internal and external resources in order to minimize energy costs. The strategy of rational energy consumption defines how an industrial company acquires electric energy and uses it to sustain the production. While developing and implementing the strategy, one should use a systemic and complex way and consider the following: peculiarities of electric energy and power as products; the structure of electric energy market and the possibilities of its consumers; peculiarities of price-formation on electric energy market; technical and technological, organizational and administrative, social and economic parameters of a company, characteristic features of its resource potential and production processes; the results of company’s energy efficiency audit and energy problems; company’s reserves that can increase its energy efficiency. An integral strategy of energy consumption includes a strategy for energy preservation and efficiency and a strategy for energy costs management. Both strategies are interrelated and serve for one purpose, which is minimizing the energy costs. This division helps simplify the analysis, search for alternatives and realization of energy management on operative, tactical and strategic levels, considering the regional and industry-specific peculiarities of an industrial company, its financial performance and efficiency.
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