Consumers’ experiences of appropriate sales interaction – a speech code theory perspective
Little is known about what kind of salesperson-consumer interaction is valued in different cultures. We explore the influence of national speech culture in sales-related communication in business-to-consumer (B2C) environments. We apply speech codes theory to identify the B2C context-specific speech...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Seismo Verlag
2017-10-01
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| Series: | Studies in Communication Sciences |
| Subjects: |