The Branding of Community Supported Agriculture: Collective Myths and Opportunities
Since the mid-1980s, participants in community supported agriculture (CSA) have promoted, proliferated, and adapted the CSA model, resulting in CSAs gaining popularity as a trusted "brand." They have developed and expanded CSA by pursuing common branding strategies, such as building name r...
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| Format: | Article |
| Language: | English |
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Thomas A. Lyson Center for Civic Agriculture and Food Systems
2016-10-01
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| Series: | Journal of Agriculture, Food Systems, and Community Development |
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| Online Access: | https://www.foodsystemsjournal.org/index.php/fsj/article/view/346 |