Development of marketing interaction between the university and students through the use of digital marketing tools and technologies
The article considers the possibilities of developing marketing interaction of higher education organizations with stakeholders using digital marketing tools and technologies. The study presents an overview of the University stakeholder groups in Russia and their classification according to the quad...
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| Format: | Article |
| Language: | Russian |
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State University of Management
2020-11-01
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| Series: | E-Management |
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| Online Access: | https://e-management.guu.ru/jour/article/view/111 |