Potentiality and evocation in the meanings conveyed by the image

<p>The aim of the investigation in this study was to understand how the evocation power is produced in an image and the influence of its incorporation into the meaning yielded by the visual content. A correlation was established between a list of properties drawn from these images, considering...

Full description

Bibliographic Details
Main Author: Solange Maria da Silva
Format: Article
Language:Spanish
Published: Universidade Estadual de Londrina 2013-08-01
Series:Discursos Fotográficos
Subjects:
Online Access:http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/16901
id doaj-7e5b561156c84d088be2eb59249c971e
record_format Article
spelling doaj-7e5b561156c84d088be2eb59249c971e2020-11-24T23:09:07ZspaUniversidade Estadual de LondrinaDiscursos Fotográficos1808-56521984-79392013-08-0191527127210.5433/1984-7939.2013v9n15p2719691Potentiality and evocation in the meanings conveyed by the imageSolange Maria da Silva0Universidade Estadual de Londrina<p>The aim of the investigation in this study was to understand how the evocation power is produced in an image and the influence of its incorporation into the meaning yielded by the visual content. A correlation was established between a list of properties drawn from these images, considering the end to which there are meant, and their ability to preserve the artistic appeal featured on them at the moment they were composed. Three key fundamentals were focused as presuppositions: a) Nowadays, images are conveyed by the cultural industry in a frenetic and continuous path; b) A great number of such images are capable of producing such an evocation power that can induce the viewer to changes in attitude, persuading him/her to uncontrolled consumerism and to standardization; c) Others are capable of a considerable strength to evoke violence, through high dramatic and tragic contents. Data were collected from photography and pictorial works, sorted by criteria of their being built for a purpose. The analyses were effected by way of three correlations from their technical plasticity: image and a travel experience, image and urban chaos experience, image and aesthetic experience. The methodological procedures were built through the semiotic concepts as stated by the theory of signs by Charles S. Peirce and their dialogue with the notions of informativity, Jackobson?s language functions, and the constitution of poetic communication. The indications found in these images made it possible to infer on the presence of an immanent artistry that can either be responsible for instigating the receptor, as well as projecting him/her to the multiplicity of meanings found within the miscellaneous hybrid languages and styles typical of the complexity of contemporary society.</p>http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/16901FotografiaImagens fotográficasCriação (Literária, artística, etc.)Semióticas e artes.
collection DOAJ
language Spanish
format Article
sources DOAJ
author Solange Maria da Silva
spellingShingle Solange Maria da Silva
Potentiality and evocation in the meanings conveyed by the image
Discursos Fotográficos
Fotografia
Imagens fotográficas
Criação (Literária, artística, etc.)
Semióticas e artes.
author_facet Solange Maria da Silva
author_sort Solange Maria da Silva
title Potentiality and evocation in the meanings conveyed by the image
title_short Potentiality and evocation in the meanings conveyed by the image
title_full Potentiality and evocation in the meanings conveyed by the image
title_fullStr Potentiality and evocation in the meanings conveyed by the image
title_full_unstemmed Potentiality and evocation in the meanings conveyed by the image
title_sort potentiality and evocation in the meanings conveyed by the image
publisher Universidade Estadual de Londrina
series Discursos Fotográficos
issn 1808-5652
1984-7939
publishDate 2013-08-01
description <p>The aim of the investigation in this study was to understand how the evocation power is produced in an image and the influence of its incorporation into the meaning yielded by the visual content. A correlation was established between a list of properties drawn from these images, considering the end to which there are meant, and their ability to preserve the artistic appeal featured on them at the moment they were composed. Three key fundamentals were focused as presuppositions: a) Nowadays, images are conveyed by the cultural industry in a frenetic and continuous path; b) A great number of such images are capable of producing such an evocation power that can induce the viewer to changes in attitude, persuading him/her to uncontrolled consumerism and to standardization; c) Others are capable of a considerable strength to evoke violence, through high dramatic and tragic contents. Data were collected from photography and pictorial works, sorted by criteria of their being built for a purpose. The analyses were effected by way of three correlations from their technical plasticity: image and a travel experience, image and urban chaos experience, image and aesthetic experience. The methodological procedures were built through the semiotic concepts as stated by the theory of signs by Charles S. Peirce and their dialogue with the notions of informativity, Jackobson?s language functions, and the constitution of poetic communication. The indications found in these images made it possible to infer on the presence of an immanent artistry that can either be responsible for instigating the receptor, as well as projecting him/her to the multiplicity of meanings found within the miscellaneous hybrid languages and styles typical of the complexity of contemporary society.</p>
topic Fotografia
Imagens fotográficas
Criação (Literária, artística, etc.)
Semióticas e artes.
url http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/16901
work_keys_str_mv AT solangemariadasilva potentialityandevocationinthemeaningsconveyedbytheimage
_version_ 1725611369968959488