Roles in Social Media: How the Practice of Public Relations Is Evolving
Through two online surveys, this study found support for seven distinct social media roles assumed by public relations practitioners. Principle components analysis using varimax rotation resulted in the following roles: social media technician, social listening and analytics, online media relation...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2016-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/neill_nz3.pdf |