Uptake of an Incentive-Based mHealth App: Process Evaluation of the Carrot Rewards App

Uptake of an Incentive-Based mHealth App: Process Evaluation of the Carrot Rewards App

BackgroundBehavioral economics has stimulated renewed interest in financial health incentives worldwide. The Carrot Rewards app was developed as part of a public-private partnership to reward Canadians with loyalty points (eg, movies and groceries) for downloading the app, re...

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Bibliographic Details
Main Authors: Mitchell, Marc, White, Lauren, Oh, Paul, Alter, David, Leahey, Tricia, Kwan, Matthew, Faulkner, Guy
Format: Article
Language:English
Published: JMIR Publications 2017-05-01
Series:JMIR mHealth and uHealth
Online Access:http://mhealth.jmir.org/2017/5/e70/

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