North American entrepreneurs in Cuba: which entry mode and government affiliation strategy?
Purpose - To have success in newly liberalized markets, firms must have a plan of action before resources are committed. What some companies do not realize is that their own entrepreneurial orientation (EO) will dictate their strategies, and performance outcomes, in both their home market and abroad...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2018-10-01
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| Series: | European Journal of Management and Business Economics |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/EJMBE-12-2017-0065 |