O SISTEMA DE OPERAÇÃO DO SERVIÇO DE SURFE NO RIO DE JANEIRO

• Main Authors: Débora Andrade de Castro, Mariza Costa Almeida, Diogo Frade Braz, Francisco Sergivan da Silva, Douglas Barreto Carvalho dos Santos
• Format: Article
• Language: Portuguese
• Published: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2017-01-01
• Series: Desenvolvimento em Questão
• Subjects: surf; sport; market; system of operation; economy
• Online Access: http://www.redalyc.org/articulo.oa?id=75251857013

Surfing arrived in Brazil in 1938, giving rise to the first national surfers. By the 1970s, the sports had evolved into both a social and market structure, specifically in the states of Rio de Janeiro, São Paulo and Rio Grande do Sul, where surfboard producers, importers of materials and raw materials, promotion of championships and sporting events, as well as major brands and specialist stores began to open, starting a growing trend of new products and services. This paper analyzes the management operation of the surfing service sector in the State of Rio de Janeiro, and seeks to understand the complex relations between components, to explore those connections and make suggestions for future opportunities. The results show that Brazil is a strong consumer market of goods and services related to surfing due to the climate, young population, of which the majority lives close to the coast, features that are especially strong in Rio de Janeiro state. Among the factors that contribute to the development of surfing in Brazil is its insertion into the general media, in particular its projected image as a young and exciting activity, whose practice is related to psychological factors such as emotion, control of the external environment and overcoming challenges. The products and services that enable the consumer to overcome there physical and psychological challenges with the objective of achieving stronger control over these factors reveals growing possibilities for business and innovation.