Linguistique et iconographie des cartes publicitaires
Advertising cards, whether they complete other media or constitute a complimentary advertising campaign, rest on either language or on language and the visual. The analysis examines the linguistic proceedings — particularly, rhetorical figures — and the links these establish between text and illustr...
| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2005-02-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/4133 |