Scientific journals should be transformed into science storytellers to improve their visibility

• Main Author: Kwangil Oh
• Format: Article
• Language: English
• Published: Korean Council of Science Editors 2021-08-01
• Series: Science Editing
• Subjects: science communication; journal visibility; publications; science storytelling; social networking
• Online Access: http://www.escienceediting.org/upload/kcse-255.pdf

What is the objective for science journals to publish research papers? Would it be enough to collect research manuscripts and simply publish them in print or on the web? Science journal publishers have always strived to find ways of disseminating journal content to as many readers as possible. It is now time for science journal publishers to think about why a journal should be published; whether it is acceptable for valuable scientific findings to lie dormant in a journal’s archive; and whether traditional science communication is still effective. The present article suggests that science journals should transform themselves into science storytellers to improve the visibility and discoverability of their research findings. First, a new communication network between journals, authors, peers, the public, and policymakers is required. Second, conversion of media from academic language to plain language is critical to broadening the audience. Third, audio-visual content should be introduced into journal publishing to facilitate easy comprehension of the content. Fourth, research-focused channels, including EurekAlert, Medium, and social networking service channels are recommended as new media to propagate journals’ content to researchers. Improving visibility and discoverability is an urgent mission, especially for small society journals. To achieve this mission, science journals should be adapted to become storytellers and science communicators, as suggested above. A small society journal’s editor is not merely an editor, but an editor-publisher; therefore, editors should understand and take on this role.