The Impact of Service Quality and Brand Image toward Customer Loyalty in the Indonesian Airlines Industry
This research was conducted in order to determine and understand the impact of service quality and brand image toward customer loyalty in the Indonesian airlines industry. This research implementssurvey method, in which questionnaires were used as tools to collect the data needed for...
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Format: | Article |
Language: | Indonesian |
Published: |
Telkom University
2019-01-01
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Series: | Jurnal Manajemen Indonesia |
Subjects: | |
Online Access: | http://journals.telkomuniversity.ac.id/ijm/article/view/1734 |