Corporate Social Responsibility for Competitive Advantage in Project Management: Evidence from Multinational Fast-Food Companies in Pakistan

• Main Authors: Mariam Sohail, Shahid Iqbal, Waheed Asghar, Syed Arslan Haider
• Format: Article
• Language: English
• Published: CSRC Publishing 2020-12-01
• Series: Journal of Business and Social Review in Emerging Economies
• Subjects: Corporate social responsibility; Competitiveadvantage; Multinational companies;Competitors; ProjectManagement; Stakeholders
• Online Access: https://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1411
• ISSN: 2519-089X; 2519-0326

The aim of current articleis to examine the relationship between corporate social responsibility and competitive advantage in Project Management. This research used “Quantitative Methods” in which data was collected from five multinational fast-food companies of Pakistan by use of Likert Scale questionnaire. A sample of 80 persons was selected by using random sampling technique who are engaged in the selection and execution of corporate social responsibility activities. Data was statistically analyzed using the SPSS software version 20.Findings indicate that most of the multinational fast-food companies of Pakistan are engaged in corporate social responsibility practices. So, there is significant positive relationship between corporate social responsibility and competitive advantage.