Investigation of relationship marketing in the franchising activity of trade companies
The article reveals the essence and constituents of the concepts of «relationship», «interaction», «marketing relations», «marketing partnership», «partnership» of the trade business. The essence of the terms «distribution» and «franchising» is investigated and the place of franchising in the struct...
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| Format: | Article |
| Language: | English |
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PC Technology Center
2017-09-01
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| Series: | Tehnologìčnij Audit ta Rezervi Virobnictva |
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| Online Access: | http://journals.uran.ua/tarp/article/view/113283 |