| Summary: | This study was carried out during February to March in 2020 to analyze the production and marketing of cucumber in the Nawalpur district of Nepal. The study was designed to perform cost-benefit analysis, assess the current marketing situation, and perform the SWOT (strengths, weaknesses, opportunities, and threats) analysis. Both primary and secondary data were collected for this study. A total sample size of 120 farmers from two rural municipalities (Binayee Tribeni and Bungdikali) was selected using a simple random sampling technique. Similarly, 25 traders, 10 consumers, 5 agrovets and 3 middlemen were also surveyed. Secondary data were collected from municipalities, Agriculture Knowledge Centre, MOAD (Ministry of Agriculture Development), online websites, and library sources. Results revealed that the benefit-cost ratio was 3.22 in the study area. The market margin and net profit were NRs. 37 kg-1 and NRs. 674560.4 ha-1, respectively. The producer’s share in the consumer’s price was 38.33%. This study showed the unavailability of inputs in time was the most serious problem during production followed by disease and insect outbreak. The major problem associated with marketing was the perishable nature of the product followed by a low price.
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