METHOD OF FORMATION AND CHOICE OF MANAGEMENT MEASURES OF MARKETING PHARMACEUTICAL ENTERPRISES IN UKRAINE

METHOD OF FORMATION AND CHOICE OF MANAGEMENT MEASURES OF MARKETING PHARMACEUTICAL ENTERPRISES IN UKRAINE

In the article developed the method of formation and selection of measures to control the marketing of a pharmaceutical company. It allows according to the circumstances of the external and internal environment to identify strategic goal and the corresponding strategy to improve the use of marketing...

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Bibliographic Details
Main Author: Mariya Kohan
Format: Article
Language:English
Published: Consilium LLC 2015-09-01
Series:European Cooperation
Subjects:
marketing management
system approach
marketing potential
competition
strategy
pharmaceutical company
Online Access:http://we.clmconsulting.pl/index.php/we/article/view/51

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