Impact of Socially Responsible Marketing on Consumers� Behaviour
The present paper analyzes the impact of socially responsible marketing on consumers� behaviour. In this context, special attention was devoted both to certain aspects related to the previous ecological behaviour of consumers and to the consequences of this type of behaviour influenced by various ex...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Dunarea de Jos University of Galati
2016-07-01
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| Series: | Risk in Contemporary Economy |
| Online Access: | http://www.rce.feaa.ugal.ro/images/stories/RCE2016/CristacheIstrate.pdf |
| Summary: | The present paper analyzes the impact of socially responsible marketing on consumers� behaviour. In this context, special attention was devoted both to certain aspects related to the previous ecological behaviour of consumers and to the consequences of this type of behaviour influenced by various external factors. Moreover, there has been assessed the intensity of the relationship between the following three dimensions: ecological behaviour, ecological sensibility and lifestyle of a well-defined segment of consumers, i.e. the LOHAS market segment (Lifestyles of Health and Sustainability). |
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| ISSN: | 2067-0532 2067-0532 |