Evaluative Influences of CS-US Pairings Are Non-Reciprocal
Three experiments examined the reciprocity of evaluative effects following CS-US pairing. In all three experiments, CS evaluations were assimilated to the valence of the US they were paired with (i.e., an evaluative conditioning effect), whereas US evaluations became less extreme (...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen
2019-05-01
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| Series: | Social Psychological Bulletin |
| Online Access: | https://spb.psychopen.eu/article/31408/download/pdf/ |