ROLE OF MARKETING IN FOOD ECONOMY DEVELOPMENT STRATEGIES
The objective of this article is to present the role and significance of marketing in the process of development and implementation of the marketing strategy of an agribusiness enterprise. The article provides a review of various concepts of food economy and definitions of marketing in agribusiness....
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| Format: | Article |
| Language: | English |
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National University of Life and Environmental Sciences of Ukraine
2017-05-01
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| Series: | Naukovij Vìsnik Nacìonalʹnogo Unìversitetu Bìoresursìv ì Prirodokoristuvannâ Ukraïni. Serìâ: Ekonomìka, Agrarnij Menedžment ta Bìznes |
| Online Access: | http://journals.nubip.edu.ua/index.php/Economica/article/view/8552 |