ROLE OF MARKETING IN FOOD ECONOMY DEVELOPMENT STRATEGIES

ROLE OF MARKETING IN FOOD ECONOMY DEVELOPMENT STRATEGIES

The objective of this article is to present the role and significance of marketing in the process of development and implementation of the marketing strategy of an agribusiness enterprise. The article provides a review of various concepts of food economy and definitions of marketing in agribusiness....

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Main Author: J. SZWACKA-MOKRZYCKA
Format: Article
Language:English
Published: National University of Life and Environmental Sciences of Ukraine 2017-05-01
Series:Naukovij Vìsnik Nacìonalʹnogo Unìversitetu Bìoresursìv ì Prirodokoristuvannâ Ukraïni. Serìâ: Ekonomìka, Agrarnij Menedžment ta Bìznes
Online Access:http://journals.nubip.edu.ua/index.php/Economica/article/view/8552
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spelling doaj-7c540f9840a849e7badd5189170c52552020-11-24T23:26:30ZengNational University of Life and Environmental Sciences of Ukraine Naukovij Vìsnik Nacìonalʹnogo Unìversitetu Bìoresursìv ì Prirodokoristuvannâ Ukraïni. Serìâ: Ekonomìka, Agrarnij Menedžment ta Bìznes2222-85862415-76272017-05-0102608155ROLE OF MARKETING IN FOOD ECONOMY DEVELOPMENT STRATEGIESJ. SZWACKA-MOKRZYCKAThe objective of this article is to present the role and significance of marketing in the process of development and implementation of the marketing strategy of an agribusiness enterprise. The article provides a review of various concepts of food economy and definitions of marketing in agribusiness. Existence of mutual substitutive and complementary relations between marketing instruments was indicated. It was concluded that the need to apply a different approach towards marketing of food products is mainly due to the specific characteristics and heterogeneity of various links of food economy. Moreover, a diagnosis was carried out to determine, which of the marketing instruments exert significant impact on creation, implementation and effectiveness of strategy of the entities engaged in the food economy systemhttp://journals.nubip.edu.ua/index.php/Economica/article/view/8552
collection DOAJ
language English
format Article
sources DOAJ
author J. SZWACKA-MOKRZYCKA
spellingShingle J. SZWACKA-MOKRZYCKA
ROLE OF MARKETING IN FOOD ECONOMY DEVELOPMENT STRATEGIES
Naukovij Vìsnik Nacìonalʹnogo Unìversitetu Bìoresursìv ì Prirodokoristuvannâ Ukraïni. Serìâ: Ekonomìka, Agrarnij Menedžment ta Bìznes
author_facet J. SZWACKA-MOKRZYCKA
author_sort J. SZWACKA-MOKRZYCKA
title ROLE OF MARKETING IN FOOD ECONOMY DEVELOPMENT STRATEGIES
title_short ROLE OF MARKETING IN FOOD ECONOMY DEVELOPMENT STRATEGIES
title_full ROLE OF MARKETING IN FOOD ECONOMY DEVELOPMENT STRATEGIES
title_fullStr ROLE OF MARKETING IN FOOD ECONOMY DEVELOPMENT STRATEGIES
title_full_unstemmed ROLE OF MARKETING IN FOOD ECONOMY DEVELOPMENT STRATEGIES
title_sort role of marketing in food economy development strategies
publisher National University of Life and Environmental Sciences of Ukraine
series Naukovij Vìsnik Nacìonalʹnogo Unìversitetu Bìoresursìv ì Prirodokoristuvannâ Ukraïni. Serìâ: Ekonomìka, Agrarnij Menedžment ta Bìznes
issn 2222-8586
2415-7627
publishDate 2017-05-01
description The objective of this article is to present the role and significance of marketing in the process of development and implementation of the marketing strategy of an agribusiness enterprise. The article provides a review of various concepts of food economy and definitions of marketing in agribusiness. Existence of mutual substitutive and complementary relations between marketing instruments was indicated. It was concluded that the need to apply a different approach towards marketing of food products is mainly due to the specific characteristics and heterogeneity of various links of food economy. Moreover, a diagnosis was carried out to determine, which of the marketing instruments exert significant impact on creation, implementation and effectiveness of strategy of the entities engaged in the food economy system
url http://journals.nubip.edu.ua/index.php/Economica/article/view/8552
work_keys_str_mv AT jszwackamokrzycka roleofmarketinginfoodeconomydevelopmentstrategies
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