ROLE OF MARKETING IN FOOD ECONOMY DEVELOPMENT STRATEGIES
The objective of this article is to present the role and significance of marketing in the process of development and implementation of the marketing strategy of an agribusiness enterprise. The article provides a review of various concepts of food economy and definitions of marketing in agribusiness....
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| Format: | Article |
| Language: | English |
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National University of Life and Environmental Sciences of Ukraine
2017-05-01
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| Series: | Naukovij Vìsnik Nacìonalʹnogo Unìversitetu Bìoresursìv ì Prirodokoristuvannâ Ukraïni. Serìâ: Ekonomìka, Agrarnij Menedžment ta Bìznes |
| Online Access: | http://journals.nubip.edu.ua/index.php/Economica/article/view/8552 |
| Summary: | The objective of this article is to present the role and
significance of marketing in the process of development and implementation of
the marketing strategy of an agribusiness enterprise. The article provides a
review of various concepts of food economy and definitions of marketing in
agribusiness. Existence of mutual substitutive and complementary relations
between marketing instruments was indicated. It was concluded that the need
to apply a different approach towards marketing of food products is mainly due
to the specific characteristics and heterogeneity of various links of food
economy. Moreover, a diagnosis was carried out to determine, which of the
marketing instruments exert significant impact on creation, implementation and
effectiveness of strategy of the entities engaged in the food economy system |
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| ISSN: | 2222-8586 2415-7627 |