Integrated marketing communications and their role in economy and education

The article is devoted to the analysis of marketing, its role and significance in the modern education system and economy. The authors review the advantages of integrated marketing communications which include, apart from marketing, organizational culture, advertising, public relations (PR), brandin...

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Main Authors:	Melnikova Nadezhda, Naumenko Tamara, Smakotina Natalia
Format:	Article
Language:	English
Published:	EDP Sciences 2016-01-01
Series:	SHS Web of Conferences
Online Access:	http://dx.doi.org/10.1051/shsconf/20162901049

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spelling	doaj-7c53a99a80aa4b06924cb7327c0352792021-02-02T08:33:39ZengEDP SciencesSHS Web of Conferences2261-24242016-01-01290104910.1051/shsconf/20162901049shsconf_eeia2016_01049Integrated marketing communications and their role in economy and educationMelnikova Nadezhda0Naumenko Tamara1Smakotina Natalia2Lomonosov Moscow State University, Globalistics department, Faculty of global studiesLomonosov Moscow State University, Globalistics department, Faculty of global studiesLomonosov Moscow State University, Globalistics department, Faculty of global studiesThe article is devoted to the analysis of marketing, its role and significance in the modern education system and economy. The authors review the advantages of integrated marketing communications which include, apart from marketing, organizational culture, advertising, public relations (PR), branding, image making and other types of communication influencing the formation and functions of social processes and institutions, including the economic and education sphere.http://dx.doi.org/10.1051/shsconf/20162901049
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Melnikova Nadezhda Naumenko Tamara Smakotina Natalia
spellingShingle	Melnikova Nadezhda Naumenko Tamara Smakotina Natalia Integrated marketing communications and their role in economy and education SHS Web of Conferences
author_facet	Melnikova Nadezhda Naumenko Tamara Smakotina Natalia
author_sort	Melnikova Nadezhda
title	Integrated marketing communications and their role in economy and education
title_short	Integrated marketing communications and their role in economy and education
title_full	Integrated marketing communications and their role in economy and education
title_fullStr	Integrated marketing communications and their role in economy and education
title_full_unstemmed	Integrated marketing communications and their role in economy and education
title_sort	integrated marketing communications and their role in economy and education
publisher	EDP Sciences
series	SHS Web of Conferences
issn	2261-2424
publishDate	2016-01-01
description	The article is devoted to the analysis of marketing, its role and significance in the modern education system and economy. The authors review the advantages of integrated marketing communications which include, apart from marketing, organizational culture, advertising, public relations (PR), branding, image making and other types of communication influencing the formation and functions of social processes and institutions, including the economic and education sphere.
url	http://dx.doi.org/10.1051/shsconf/20162901049
work_keys_str_mv	AT melnikovanadezhda integratedmarketingcommunicationsandtheirroleineconomyandeducation AT naumenkotamara integratedmarketingcommunicationsandtheirroleineconomyandeducation AT smakotinanatalia integratedmarketingcommunicationsandtheirroleineconomyandeducation
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Integrated marketing communications and their role in economy and education

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