Audience involvement in creative media for development: Making sense of the semiotic interface
This article explores the role that semiotic communication plays in the generation of narrative affect. It also draws on Suruchi Sood’s concept of audience involvement as being capable of increasing self-efficacy and collective-efficacy, both of which are crucial to behaviour change. It therefore, d...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2017-01-01
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| Series: | Cogent Arts & Humanities |
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| Online Access: | http://dx.doi.org/10.1080/23311983.2017.1284374 |