CRM as a tool to maintain the competitiveness of enterprises in the global digital economy

Research background: Globalization is characterized by the interconnection of national economies, which may be more vulnerable in this way. Economic and social shocks caused by the global nature of the socio-economic environment have now shown, especially in connection with covid19, the need for a d...

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Bibliographic Details
Main Authors: Botlík Josef, Janáková Milena
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:SHS Web of Conferences
Subjects:
crm
eu
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2021/03/shsconf_glob20_05003.pdf