A Communicational Approach to Content Management Concepts as a Differentiating Factor in Social Media Marketing
Social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them. Social media applications can directly engage consumers in the creative process by both producing and distributing information through c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Akademik Bilişim Araştırmaları Derneği
2013-02-01
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| Series: | Online Academic Journal of Information Technology |
| Subjects: | |
| Online Access: | http://www.ajit-e.org/download_pdf.php?id=78&f=78_rev2.pdf |