Diversification as a Strategic Direction for the Development of Trade Enterprises
The article is concerned with solving of the theoretical, methodological and applied questions of diversification of activity of trading enterprises at the consumer market of Ukraine in conditions of aggravation of competition along with activation of global transformational processes. The economic...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-02-01
|
| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2018-2_0-pages-159_163.pdf |
| Summary: | The article is concerned with solving of the theoretical, methodological and applied questions of diversification of activity of trading enterprises at the consumer market of Ukraine in conditions of aggravation of competition along with activation of global transformational processes. The economic essence, role, and purpose of diversification of activity of enterprise as economic process together with the integral element of its growth are disclosed, advantages and threats are defined. Diversification as a way of enterprise development is considered in the context of economic management (system, economic, managerial aspects). The motives determining the choice of diversification strategy as growth strategies and the factors influencing its choice are determined. The sectoral features of diversification of trading enterprises activity and criteria for determining the degree of diversification (by commodity segments, markets, and types of business) are considered. The contemporary tendencies of diversification of activity of trading enterprises at the consumer market of Ukraine are researched.
|
|---|---|
| ISSN: | 2222-4459 2311-116X |