IMPRESSING THE SOCIAL AND COMMERCIAL PRESS MESSAGE
The theme of this study is the message, the concept of a message in Bernard Voyenne's conception. The article aims to highlight the joins of the press release. The method used is meta-analytic, a combination of the hermeneutic procedure and the comparative procedure. First, it turns out that B....
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| Format: | Article |
| Language: | English |
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Editura Sitech
2018-12-01
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| Series: | Annals of the University of Craiova for Journalism, Communication and Management |
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| Online Access: | http://www.aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-30-38.pdf |