A psychological law of inertia and the illusion of loss aversion

The principle of loss aversion is thought to explain a wide range of anomalous phenomena involving tradeoffs between losses and gains. In this article, I show that the anomalies loss aversion was introduced to explain --- the risky bet premium, the endowment effect, and the status-quo bias --- are c...

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Bibliographic Details
Main Author: David Gal
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2006-07-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/jdm06002.pdf