A psychological law of inertia and the illusion of loss aversion

The principle of loss aversion is thought to explain a wide range of anomalous phenomena involving tradeoffs between losses and gains. In this article, I show that the anomalies loss aversion was introduced to explain --- the risky bet premium, the endowment effect, and the status-quo bias --- are c...

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Bibliographic Details
Main Author: David Gal
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2006-07-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/jdm06002.pdf
Description
Summary:The principle of loss aversion is thought to explain a wide range of anomalous phenomena involving tradeoffs between losses and gains. In this article, I show that the anomalies loss aversion was introduced to explain --- the risky bet premium, the endowment effect, and the status-quo bias --- are characterized not only by a loss/gain tradeoff, but by a tradeoff between the status-quo and change; and, that a propensity towards the status-quo in the latter tradeoff is sufficient to explain these phenomena. Moreover, I show that two basic psychological principles --- (1) that motives drive behavior; and (2) that preferences tend to be fuzzy and ill-defined --- imply the existence of a robust and fundamental propensity of this sort. Thus, a loss aversion principle is rendered superfluous to an account of the phenomena it was
ISSN:1930-2975