Cooperative banking and digital transformation: towards a new relationship model with members and clients
This paper analyzes how the new digital society in changing the relationship model between companies and their users or consumers, focusing on the how co-operative banks manage their relations with members and customers. The development of the digital economy affects both the technological processes...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AECOOP Escuela de Estudios Cooperativos
2019-01-01
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| Series: | Revista de Estudios Cooperativos |
| Subjects: | |
| Online Access: | http://revistas.ucm.es/index.php/REVE/article/view/62490 |