| Summary: | From a series of considerations about the historical time and in relation to cultural, economic, literary and political processes, a number of assumptions about the modes of periodizing the ‘70s are constructed. Following Frederic Jameson (1984), José Luis De Diego (2001) and Oscar Teran’s (1993) considerations and making reference to magazines such as Los Libros (Buenos Aires, 1969-1976) and Literal (Buenos Aires, 1973-1977), the article contrasts different ways of thinking the historical periodization since the end of World War II until the first half of the ‘70s. In a second moment - from references to the modernist canon, pop art and postmodernism- this paper acknowledges the discursive changes undergone in the period that brought about the emergence of a specificity of theory and literary criticism in particular which replaced the stand that philosophical knowledge as a general interdiscipline had born in the previous years.
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