When “Positive Posting” Attracts Voters: User Engagement and Emotions in the 2017 UK Election Campaign on Facebook
Social media are widely held to have played an important role in the 2017 UK general elections. But it is not altogether clear how exactly they contributed to the communication battle between Labour and the Conservatives. This article analyses the posts and comments on the official Facebook pages of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-11-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305119881695 |