Musikkbruk og forretningsmodeller i en delingskultur
The article investigates the value of music among users and how music is used in social interaction. It elaborates on four modes of music discovery: (i) self-initiated discovery, (ii) social circle discovery, (iii) discovery at music arenas, and (iv) random discovery. These modes are discussed in th...
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| Format: | Article |
| Language: | English |
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Universitetsforlaget
2010-01-01
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| Series: | Norsk Medietidsskrift |
| Subjects: | |
| Online Access: | https://www.idunn.no/nmt/2010/01/art02 |
| Summary: | The article investigates the value of music among users and how
music is used in social interaction. It elaborates on four modes
of music discovery: (i) self-initiated discovery, (ii) social circle
discovery, (iii) discovery at music arenas, and (iv) random discovery.
These modes are discussed in the perspective of large-scale and
small-scale sharing and the article ends with a discussion on future
business models for music. Based on empirical findings from a research
project carried out by Telenor Research & Innovation (R&I)
among Norwegian music users in 2008, the study revealed that music
has high emotional and social value and low economic value. The
user practices and mindsets elaborated in the article can serve
as guiding principles for industry actors venturing into the digital
realm. |
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| ISSN: | 0804-8452 0805-9535 |