Individual and Organisational Creativity and Innovation: Their Management

Due to the development of technology, production and other business functions, customers have entered in the focus of enterprises’ endeavours, displacing mass-produced standardized products. Efficiency is no longer sufficient: flexibility, creativity and innovation have become vital. Creativity and...

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Bibliographic Details
Main Authors: Rudi Rozman, Jure Kovač
Format: Article
Language:English
Published: Slovenian Academy of Management 2015-11-01
Series:Dynamic Relationships Management Journal (DRMJ)
Subjects:
Online Access:http://www.sam-d.si/Upload/Articles/DRMJv04n02a03.pdf