The Role of Social Media Advertising in Consumer Buying Behavior
P Consumer buying behavior is known also as consumer decision making is the process by which individuals search for, select, purchase, use, and dispose of goods and services to satisfy require needs. This study has been designed to answer main question about the role of social media advertising on c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul Commerce University
2017-06-01
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| Series: | International Journal of Commerce and Finance |
| Subjects: | |
| Online Access: | http://ijcf.ticaret.edu.tr/index.php/ijcf/article/view/21 |
