Influence of social networks on growth of the companies of small and medium business

• Main Author: D. S. Krylova
• Format: Article
• Language: Russian
• Published: Real Economy Publishing House 2017-12-01
• Series: Стратегии бизнеса
• Subjects: social networks; competitiveness; exit to foreign markets; small business; growth of the companies
• Online Access: https://www.strategybusiness.ru/jour/article/view/390

In work extent of influence of social networks is considered (in given by a case on a social network the author understands a platform, online service or the website intended for construction, reflection and the organization of social relationship on the Internet), used by the companies, on their growth, development, expansion of a busy share of the market and capture new, increase of competitiveness of products, and also on value creation for clients. The hypothesis of importance of social networks as at initial levels of development of the companies of small and medium business, including in connection with possibility of attraction of necessary financial resources and receiving access to information of various character, and at the subsequent stages of development is approved. The analysis of cases of the companies which growth happened on big degrees in connection with integration of strategy of development by means of social networks is carried out. Social networks are considered within creation of effective strategy of an exit of the organization on the new target markets, involvement of new clients and advance and adaptation of production of the company to innovations in the current market.