The Effect of Market Orientation on a Company’s Performance
The article focuses on one of the business philosophies - market orientation, and its relationship to a company’s performance. For this purpose, two questionnaires for market orientation measurement were developed (one adopted from Kohli and Jaworski, another - from Deng and Dart) and their reliabi...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2002-12-01
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| Series: | Ekonomika |
| Online Access: | https://www.journals.vu.lt/ekonomika/article/view/16989 |