The Effect of Market Orientation on a Company’s Performance

The Effect of Market Orientation on a Company’s Performance

The article focuses on one of the business philosophies - market orientation, and its relationship to a company’s performance. For this purpose, two questionnaires for market orientation measurement were developed (one adopted from Kohli and Jaworski, another - from Deng and Dart) and their reliabi...

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Bibliographic Details
Main Author: Vytautas Dikčius
Format: Article
Language:English
Published: Vilnius University Press 2002-12-01
Series:Ekonomika
Online Access:https://www.journals.vu.lt/ekonomika/article/view/16989
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spelling doaj-7a4ecf81ce92440888ba15130c7365152020-11-25T02:01:46ZengVilnius University PressEkonomika1392-12582424-61662002-12-0158The Effect of Market Orientation on a Company’s PerformanceVytautas Dikčius0Vilnius University, Marketing Department The article focuses on one of the business philosophies - market orientation, and its relationship to a company’s performance. For this purpose, two questionnaires for market orientation measurement were developed (one adopted from Kohli and Jaworski, another - from Deng and Dart) and their reliability and validity were evaluated. Also analysed and evaluated were the relationship between the level of market orientation in a company and the subjective evaluation of a company’s performance - the overall financial situation of the company. its financial situation in 1998 as compared to 1997, financial situation of the company compared to the situation in the industry. and the financial situation of the company compared to its competitors. The research was performed among Lithuanian furniture manufacturing companies. https://www.journals.vu.lt/ekonomika/article/view/16989
collection DOAJ
language English
format Article
sources DOAJ
author Vytautas Dikčius
spellingShingle Vytautas Dikčius
The Effect of Market Orientation on a Company’s Performance
Ekonomika
author_facet Vytautas Dikčius
author_sort Vytautas Dikčius
title The Effect of Market Orientation on a Company’s Performance
title_short The Effect of Market Orientation on a Company’s Performance
title_full The Effect of Market Orientation on a Company’s Performance
title_fullStr The Effect of Market Orientation on a Company’s Performance
title_full_unstemmed The Effect of Market Orientation on a Company’s Performance
title_sort effect of market orientation on a company’s performance
publisher Vilnius University Press
series Ekonomika
issn 1392-1258
2424-6166
publishDate 2002-12-01
description The article focuses on one of the business philosophies - market orientation, and its relationship to a company’s performance. For this purpose, two questionnaires for market orientation measurement were developed (one adopted from Kohli and Jaworski, another - from Deng and Dart) and their reliability and validity were evaluated. Also analysed and evaluated were the relationship between the level of market orientation in a company and the subjective evaluation of a company’s performance - the overall financial situation of the company. its financial situation in 1998 as compared to 1997, financial situation of the company compared to the situation in the industry. and the financial situation of the company compared to its competitors. The research was performed among Lithuanian furniture manufacturing companies.
url https://www.journals.vu.lt/ekonomika/article/view/16989
work_keys_str_mv AT vytautasdikcius theeffectofmarketorientationonacompanysperformance
AT vytautasdikcius effectofmarketorientationonacompanysperformance
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