| Summary: | The article deals with the metaphoric modeling of media discourse by the example of the negotiations on ‘Jamaica coalition’ in mass media of Germany. Such spheres-sources of metaphorical expansion as Disease, Sport, Nature and Food/Kitchen and Theatre and their activity are analysed in the article. It is shown that the metaphor helps publicists to solve any communicative tasks they need. The metaphor possesses a pragmatical function in media discourse, it can attract and provide simplicity of perception of information and, therefore, form a positive or negative attitude towards it. According to the analysis the process of coalition creation is presented by means of different types of metaphors as a set of rehearsed actions in advance, spectacular performances of various emotional character, sometimes with unpredictable, obscure results.
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