| Summary: | 2009 has marked the start of a decline in Ukrainian automotive industry. Its volumes neared insignificancy in 2020. The authors consider the issue of the industry’s revival in the national economy. The basis of the concept is the creation of enterprises for the production of electric vehicles, including components, semi-finished products and accessories to them. It is suggested that investors can be attracted by developing cooperation of legislative and governmental institutions and local governments with world market leaders and taking measures to improve the national indicators in terms of the ease of doing business. It is proposed to focus the business philosophy of new enterprises on the use of vehicles rather than the field of production, as has been the case since the invention of the automobile. The choice of innovative areas should take into account the megatrends and use individualization, urbanization, artificial intelligence, mobility, digital culture, cooperation with other industries, offers of additional goods and services as its foundations.
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