Spotlight on LightInTheBox
In 2007, LightInTheBox.com opened an online shop selling predominantly customized event dresses made by suppliers offering value for money and true sizing. Its early success made expansion into other product offerings possible and today revenue is approximately US$292M. Can LITB sustain this growth?...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Atlantis Press
2014-03-01
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| Series: | The International Technology Management Review |
| Subjects: | |
| Online Access: | https://www.atlantis-press.com/article/14551.pdf |
| Summary: | In 2007, LightInTheBox.com opened an online shop selling predominantly customized event dresses made by suppliers offering value for money and true sizing. Its early success made expansion into other product offerings possible and today revenue is approximately US$292M. Can LITB sustain this growth? Where will this small medium enterprise in China be in 2020? Western society see expansion into China as a growth market however China is closing that market with its own businesses competing against the western companies. Who will succeed in this highly competitive market. |
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| ISSN: | 1835-5269 |